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Light up the sky

Chinese New Year

Light up the sky is a student brief for a Chinese New Year celebration happening in New York City. The branding is designed to attract all kinds of people to celebrate this tradition aiming especially at a younger population. It's supposed to express tradition and festive spirit in a modern way. I've drawn inspiration for the typeface from Chinese temples and for the graphic elements from costumes and decorations traditional for this celebration.

 

 
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