DOG_FIREWORK_ANIMATION_SS.gif

Light up the sky

Light up the sky

Light up the sky is a student brief for a Chinese New Year celebration happening in New York City. The branding is designed to attract all kinds of people to celebrate this tradition aiming especially at a younger population. It's supposed to express tradition and festive spirit in a modern way. I've drawn inspiration for the typeface from Chinese temples and for the graphic elements from costumes and decorations traditional for this celebration. 

opener_CNY-01.png
CNY_Tote Bag_V3_NEW_TEXT.png
MERCH_WEBSITE_CNY_popravljena.jpg
CNY_BILLBOARD.jpg
APP_CNY_WEBSITE.jpg