marusarimc
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#bau-bau

Packaging

#bau-bau is a student brief. The goal was to create an intriguing/unusual packaging design for non-alcoholic beverage that would appeal to a younger demographic. I was assigned to make cans for tastes named “Flutter" and “Yummy”. The brand #bau-bau consists of a series of almost obscure tastes that we can not really differentiate. When creating a visual image for each can, I had in mind that I want my design to evoke emotions associated with each taste. I’ve chosen 3 words that I thought recap each taste best: FLUTTER - wiggle, shake, dance and YUMMY - juicy, delicious, sweet. Those three words were later my guidance for designing. In addition to these two tastes I've also created the original beverage can #bau-bau.

#bau-bau_MarusaR
#bau-bau original can

#bau-bau original can

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Yummy  will take you to Candyland, the world of sweet dreams, where your worries will be washed away into the sea of sugar foam.

Yummy will take you to Candyland, the world of sweet dreams, where your worries will be washed away into the sea of sugar foam.

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Flutter  will seduce you into a bubble dance, overwhelm you with feelings of happiness that will not let you stand still.

Flutter will seduce you into a bubble dance, overwhelm you with feelings of happiness that will not let you stand still.

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