marusarimc
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Soup it up!

Branding

Soup it up! is a student brief for a small soup shop. The client asked for a unique, personal and friendly identity to bring her homemade soups to life. She has a very special approach in making soups -  mixing soups from whatever she can get her hands on (seasonal, fresh vegetables) and creating so called "happy accidents" as she calls them. The important part for her was to make consumers feel like a part of the story. For the look and feel, I decided to embrace her unique approach in mixing soups. I designed an app where consumers can mix their own soups and pick them up at the shop so they can contribute to the story of happy accidents.

 

 
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  IDEA GENERATION

IDEA GENERATION

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